About us
Enhance Your Performance
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Start with the athlete – find out what they need and provide it for them.
Discover New Adventures
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Start with the athlete – find out what they need and provide it for them.
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Meet our team of sports enthusiasts
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of product lines, marketing, and customer experience strategies.
Jordan Lee
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the sporting goods industry, Mich has helped the company to get where it is today. Mich is among the best minds in sports retail.
Aline Turner
Chief Technical Officer
Jordan is a passionate sports enthusiast who leads our team with a vision to inspire athletes everywhere. He fosters a culture of innovation and teamwork.
Iris Joe
Chief Financial Officer of Sporting Goods
Alex, with his extensive background in sports management, drives our strategic initiatives and ensures we meet the needs of our customers effectively.